THE Seychelles Tourism Department has officially launched its inaugural Marketing Subcommittee, marking a significant milestone in fostering collaboration between the public and private sectors. This new subcommittee consists of 10 members who are representatives from the Tourism Department and key figures from the tourism industry.
The initiative was introduced following a recommendation from the Seychelles Hospitality and Tourism Association (SHTA) to enhance dialogue and shared decision-making among stakeholders. The inaugural meeting took place at the Botanical House and was attended by the Minister for Foreign Affairs and Tourism, Mr. Sylvestre Radegonde. He emphasised the importance of inclusive and strategic collaboration in boosting Seychelles’ global competitiveness.
During the session, the Strategic Planning and Market Intelligence Unit delivered a presentation that provided a thorough overview of the current tourism performance, highlighted major challenges, and shared destination-specific insights, along with early forecasts for 2026. Additionally, the Director General for Marketing, Mrs. Bernadette Willemin, presented a comprehensive update on ongoing marketing efforts. She outlined the Department’s current marketing strategy, focusing on areas such as digital engagement, market segmentation, and brand positioning. The presentation also identified priority source markets and the collaborative efforts with local and international partners.
The emphasis was placed on enhancing the visibility of the Seychelles brand, exploring new and emerging markets, and aligning marketing activities with global travel trends to maintain competitiveness. The strategy aims to ensure consistency in messaging, increase return on investment, and support the sustainable growth of the tourism industry.
The Marketing Subcommittee’s goal is to introduce fresh perspectives on destination marketing, encourage meaningful input from the private sector, and align the country’s marketing strategies with public priorities and industry needs. Additionally, it is expected to support efforts to diversify the destination’s appeal and enhance visibility across key market segments.
The subcommittee will meet regularly and will act as a platform to inform strategic planning and future campaigns.
—Source: Tourism Dept
